COLIN CHEE-SENG LAI

Founder and Principal Consultant

Colin has almost 30 years' experience across diverse industries such as PR, digital media, social media, branding, advertising and marketing, and corporate communications. His core expertise is B2B writing and communications strategy. He believes Communications is a key component of business strategy.

Colin leads a high-calibre team of writers, consultants and coaches to support reputation building goals. Collectively, our team has an impressive depth and breadth of experience in helping C-suite executives, founders, and senior government leaders raise their influence among stakeholders, through book writing, thought leadership, corporate communications, C-suite branding, Executive skills development, and strategy consulting among others.

Colin’s own thought leadership has been published in regional publications such as Leaderonomics, Marketing In Asia and Nagaoka University Review. He is a sought-after speaker, recognised for his deep insights into communications psychology and industry trends, and has appeared at regional conferences such as Inspired Leadership 2023, Corporate Communications Asia 2024 and Re:Source Conference 2025.

Colin remains in the forefront of communications trends. He was the Research and Insights Lead of the "Navigating Influence in the Age of AI" White Paper, which examined how GenAI platforms represented Malaysian brands. The findings were presented at a sold out event by BFM 89.9 in January 2026.

Meet Our Senior Experts

JESTINE ONG
Executive Skills Development Lead

Jestine is a Certified DISC Behavioral Coach (IML, US) with a proven track record in people development and transformation across industries. She has delivered trainings in the Middle East, Africa, Asia, and Europe to delegates ranging from C-suite to frontline. Her approach blends customised facilitation, experiential learning, and a sharp ability to read and shift human behaviour using in-depth DISC principles.

MARC NG
PR & Media Engagement Lead Consultant

Marc has 30 years’ experience in public relations, branding, strategic communications as well as media activations. He adds holistic expertise to the team having worked in both agency and client side. He also has exposure to international environments as the former PR Director for Hong Kong Trade Development Council, making him a highly valuable asset to thought leadership and reputation building work.

NORLIZA ISMAIL
BM B2B Writer & Transcreation Consultant

Jaja is a certified translator and seasoned bilingual writer with over 20 years of experience delivering high-impact content for a global clientele. Drawing on an extensive background in public relations and corporate communications, her expertise encompasses a diverse range of outputs, including annual and sustainability reports, strategic business books, and premium publications for high-level stakeholders.